• How do you play with the interpretation of visual objects?
• Abstract (Netflix) - Everyone talks about an identity.
• Impact that makes sense with your object.
• They way the audience will perceive your object has to be thought. (Project of New York times covers during different years) Evolution of the way we consume information. Th way an image communicates information. How do we got lazy to read information and how images make them easier. How the scale gets bigger, taking the space of the text. Image is really important.
• Notion as designer of making a chair, design the way of sitting, you are designing an scenario. Reflection in the transition.
• Construct a team around your skills beyond just a simple idea.
• In filmmaking as a design practice, the image of the object is becoming an object itself.
• One / 3 chairs - Representation and perception of an object. Reflection the way we perceive and define what is an object. Is the text - image the chair? Making an images about reflection how people that consume them. Reflection in the emotion you want to generate or the question you want to trigger. Play with the audience, you do not design for yourself.

→ Elements to take into account when you build visual narrations:

• Frame - Elements in a space
• Time we spend looking at an image (ping pong example) - Obsessive act, is there something going on in his mind? - Reflect in the time you show something.
• Reframing - Perception divides in different spaces creating different perceptions in the narrative, show different stories. The framing of what you show gives a lot of information where do you want to point.
• Capacity of sound to challenge the perception of something (project of Disney ghost city in Turkey) - Music starting element of a narrative.
• Use of the color tells different stories (B&W - Color) and the speed of the image (Washing machine project) - Slowmotion.
• How an object disrupt a complete narrative. The triggers come from an object (backstage) - Every element yo include will tell an information.
• How physical object can take the place of a digital representation. - Installation making a fillm of a door.

→ ASSIGMENT

Image of an object that triggers you, show an image and make a 5 (45) seconds film about it without showing the object. Understand what are the elements that are really specific of my perception of the object. Find an intuitive approach and reflect in the way to make it.